Addressing stigma in social housing launch with colleagues

We launched the addressing stigma in social housing project at our recent all-colleague quarterly catch-up.

As part of the session we ran two exercises - one to share examples of where colleagues have noticed stigmatising behaviour towards customers in their everyday work and another to launch our '100 things' campaign which looks at things that people do, or have achieved, that have nothing to do with their housing status.

Examples of stigma colleagues had noticed included:

  • Negative press around Shared Ownership
  • Lack of choice for people living in social housing - specification of homes and options around planned maintenance, difficulty moving home etc.
  • Stigma from other agencies around the attitude and perception of people living in social housing
  • Contractors not always tidying up after themselves
  • Negative attitudes towards people living in social housing on TV programmes and in politics

As part of this project we hope to address some of the stigma we've noticed.

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