Addressing Stigma in Social Housing
We have signed up to the Stop Stigma in Social Housing Campaign and want to use their journey planner and resources to work with customers to find out if there are areas where we may be directly or indirectly causing stigma by the way we deliver services. This may include the information we provide, how we speak to people and the actions we take.
You can view this video from Stop Stigma in Social Housing to find out what other tenants across the country think:
Social housing stigma was the most important issue raised by tenants in the Ministerial roadshows that took place post the Grenfell tragedy – i.e. the feeling amongst, tenants that they were being treated as second class citizens. Social housing stigma has barely been addressed since then despite it being raised as such an important issue by tenants. So far we have:
Worked with colleagues from across the organisation to consider key questions from the Stop stigma is social housing campaign's planner.
- Sought customer views in face to face sessions in November and early December
- Included questions about how you may be impacted or experience stigma in the quarterly customer perception survey
We will be sharing all the suggestions and feedback raised with the colleague working group and across teams to agree actions.
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Addressing stigma in social housing launch with colleagues
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We launched the addressing stigma in social housing project at our recent all-colleague quarterly catch-up.As part of the session we ran two exercises - one to share examples of where colleagues have noticed stigmatising behaviour towards customers in their everyday work and another to launch our '100 things' campaign which looks at things that people do, or have achieved, that have nothing to do with their housing status.
Examples of stigma colleagues had noticed included:
- Negative press around Shared Ownership
- Lack of choice for people living in social housing - specification of homes and options around planned maintenance, difficulty moving home etc.
- Stigma from other agencies around the attitude and perception of people living in social housing
- Contractors not always tidying up after themselves
- Negative attitudes towards people living in social housing on TV programmes and in politics
As part of this project we hope to address some of the stigma we've noticed.
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Keep up to date with what's happening across the project.