Addressing Stigma in Social Housing

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Social housing stigma was the most important issue raised by tenants in after the Grenfell tragedy – i.e. the feeling they were being treated as second-class citizens. Social housing stigma has barely been addressed since then. To help change that, we've signed up to the Stop Stigma in Social Housing Campaign and want to use their journey planner and resources to work with customers to find out if there are areas where we may be directly or indirectly causing stigma - this could include through the information we provide, how we speak to people, or the actions we take.

Find out what stigma means for other social housing tenants from across the country:

We launched this project in June 2025 and since then we have:

  • Worked with colleagues from across the organisation to consider key questions from the Stop Stigma in Social Housing campaign planner
  • Sought customer views in face-to-face sessions in November and early December
  • Included questions about how you customers may be impacted or experience stigma in the quarterly customer perception survey

We will be sharing all the suggestions and feedback raised with the colleague working group and across teams to agree actions and make changes.

Other housing associations across the country are working through the same journey planner as us. Together we hope the campaign will help social housing be respected, valued and celebrated.

Sharon, a customer at St Leger Homes, has shared her inspiring story about being involved in the Stop the Social Housing Stigma campaign in Doncaster:

If you'd like to share your experiences of stigma, or get more involved in our project across Leeds, Wakefield, Kirklees and North Yorkshire, email us at customer.engagement@lfha.co.uk

Social housing stigma was the most important issue raised by tenants in after the Grenfell tragedy – i.e. the feeling they were being treated as second-class citizens. Social housing stigma has barely been addressed since then. To help change that, we've signed up to the Stop Stigma in Social Housing Campaign and want to use their journey planner and resources to work with customers to find out if there are areas where we may be directly or indirectly causing stigma - this could include through the information we provide, how we speak to people, or the actions we take.

Find out what stigma means for other social housing tenants from across the country:

We launched this project in June 2025 and since then we have:

  • Worked with colleagues from across the organisation to consider key questions from the Stop Stigma in Social Housing campaign planner
  • Sought customer views in face-to-face sessions in November and early December
  • Included questions about how you customers may be impacted or experience stigma in the quarterly customer perception survey

We will be sharing all the suggestions and feedback raised with the colleague working group and across teams to agree actions and make changes.

Other housing associations across the country are working through the same journey planner as us. Together we hope the campaign will help social housing be respected, valued and celebrated.

Sharon, a customer at St Leger Homes, has shared her inspiring story about being involved in the Stop the Social Housing Stigma campaign in Doncaster:

If you'd like to share your experiences of stigma, or get more involved in our project across Leeds, Wakefield, Kirklees and North Yorkshire, email us at customer.engagement@lfha.co.uk

  • New report launch - Stigma: Widespread, structural, deeply felt

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    The Stop Social Housing Stigma (SSHS) campaign has launched a new report about how stigma affects social housing tenants across the country - in good and bad ways. Find out more and read the full report

    The Stop Social Housing Stigma (SSHS) campaign has launched a new report about how stigma affects social housing tenants across the country - in good and bad ways. Find out more and read the full report

  • Addressing stigma in social housing launch with colleagues

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    We launched the addressing stigma in social housing project at our recent all-colleague quarterly catch-up.

    As part of the session we ran two exercises - one to share examples of where colleagues have noticed stigmatising behaviour towards customers in their everyday work and another to launch our '100 things' campaign which looks at things that people do, or have achieved, that have nothing to do with their housing status.

    Examples of stigma colleagues had noticed included:

    • Negative press around Shared Ownership
    • Lack of choice for people living in social housing - specification of homes and options around planned maintenance, difficulty moving home etc.
    • Stigma from other agencies around the attitude and perception of people living in social housing
    • Contractors not always tidying up after themselves
    • Negative attitudes towards people living in social housing on TV programmes and in politics

    As part of this project we hope to address some of the stigma we've noticed.

    We launched the addressing stigma in social housing project at our recent all-colleague quarterly catch-up.

    As part of the session we ran two exercises - one to share examples of where colleagues have noticed stigmatising behaviour towards customers in their everyday work and another to launch our '100 things' campaign which looks at things that people do, or have achieved, that have nothing to do with their housing status.

    Examples of stigma colleagues had noticed included:

    • Negative press around Shared Ownership
    • Lack of choice for people living in social housing - specification of homes and options around planned maintenance, difficulty moving home etc.
    • Stigma from other agencies around the attitude and perception of people living in social housing
    • Contractors not always tidying up after themselves
    • Negative attitudes towards people living in social housing on TV programmes and in politics

    As part of this project we hope to address some of the stigma we've noticed.

  • Latest project updates

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    Keep up to date with what's happening across the project.

    Keep up to date with what's happening across the project.

Page last updated: 01 Jun 2026, 01:55 PM